Friday, June 8, 2012
"It's More Fun in the Philippines"
On board one of London’s iconic double-deck buses, President Aquino and Tourism Secretary Ramon Jimenez Jr. lead a photo shoot promoting the “It’s More Fun in the Philippines” tourism campaign at Intercontinental London Park Lane Hotel in the British capital. The campaign was also launched via taxi cabs and subway train stations. MALACAÑANG PHOTO
The country’s new tourism slogan, “It’s more fun in the Philippines,” is gaining more positive reactions among Filipinos since its launch in January this year.
Based on the results of a tracking survey conducted by independent research firm Ipsos ASI Philippines, the overall likeability of the Philippines’ tourism slogan even improved in March at 92 percent from only 87 percent in February.
Ipsos Philippines pointed out that the initial success of the tourism campaign can be attributed to the “power” of the Internet and social networking sites such as Facebook and Twitter. The survey on the respondents in February and March this year revealed that these websites were the second main source of awareness next to television.
Source: Philippine Inquirer
It is wonderful to know that the Philippine government is doing a lot of propaganda to attract tourists and be able to improve the economy so that inspite of the going on crisis worldwide, the Filipinos are optimistic that the national economy will not only survive but develop and grow in the near future.
Labels: On the Philippines