The merchandizing of the Pope's visit to Madrid has come up with the launching of rolls of toilet paper. The Renova, brand, which has caused a sensation in luxury hotels with its roll of black paper, has launched a limited number of toilet paper packs using the Vatican colors to celebrate the World Youth Day that will take place in Madrid from August 16 to 21.
In accordance with the organization, the brand will donate 7,000 rolls to the pilgrims, in packs of two, one white and another one yellow, decorated with sticker which reads: "I ♥ Pope.
According to the press release from the company, the idea is for this paper to be used as streamers to foment the "good atmosphere" in the Pontiff's visit. It has been agreed with the organization that the streamers will be thrown from the bridges where the Pope will pass by on August 18 upon his arrival and transfer in the Popemobile from Barajas airport to the Nunciature and thence to the Puerta de Alcalá.
"With such an original pack associated to this event, Renova aims to liven up Madrid and help the young and not too young pilgrims, to receive the Pope in a colorful and amusing manner", the Company says.
Aside from the donated rolls, the toilet pack can be obtained for 3,50 Euros. It is 3-ply paper, scented and is dermatogist tested, which means that it is also fit to be used for less festive purposes.
Source: Turistario By Patricia Gosálvez
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